How to choose the best foundation for YOU

April 29th, 2010

imagesI hear women complaining all the time that they have trouble picking the right foundation.  I can’t really blame you cause there is far to many brands to chose from, but if companies could get the color shades perfect this would be amazing.  You see just like most things there is an art to finding the perfect shade, texture, weight, and application for you.

Here are a few things to take into account when shopping for a foundation for your skin.

 Skin tone — some call it skin color or skin shade but we all know what we really want is the perfect color which matches us to a “T”;  The one that looks like a second skin and doesn’t give telltale signs that we’re actually wearing it.

The magic formula is undertones; Do you know what color undertones you have??

They range in so many different colors, the lighter complexions range from pink to the deeper ones in orange and red.  Look for a foundation that has your correct undertones and you won’t go wrong.  For women of color try makeup brands which specialize in colors for you.  They will probably have a wider selection. 

 Skin type — Knowing if your skin is oily, dry, sensitive, or combination makes it easy when choosing the right formula.  Most oily complexions will do well with oil free and mineral foundations, where as dry complexions are better off using cream or liquid types which can provide more moisture. For combo skin cream to powder types work well.   It’s best to try different formulas to see what works best.  Remember not all brands or formulas are made equal.

 Application Process — The “how to” is a very big part of creating a flawless face.  It doesn’t make sense to buy a foundation which is easy for the sales person to apply but doesn’t work for your skill level or lifestyle. 

Test before buying so that you actually know how to use your foundation and get professional results.   Sample three shades that are close to your natural skin colors and apply on jaw line:  stand next to a window (or step outside) with a mirror to see which shade works best in natural light.  The best shade is the one you can’t see because it blends in so well.

 Here are some Beauty Full of Color Favorite Picks

1.  Bobbi Brown — Best stick foundation

2.  Iman second to none oil-free makeup w/spf — Best inexpensive liquid

3.  Laura Mercier tinted moisturizer — Best light weight and Best Pricey

4.  Black Opal — Best inexpensive Drugstore Brand

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