Beauty Evolutionist and Image Consultant, Yvette Ervin, has two commandants. Every color and curve is worthy of worship and cookie cutter image makeovers are for women with lower standards.
Like an artisan, the former L’Oreal and Revlon model envisions makeup, hair, and fashion choices that complement unique tones, textures and contours.
Yvette teaches you to unearth and refine your distinctive style, but it took her years to learn the lesson. As a teenager, Yvette looked at magazines and television hoping to see faces that looked like hers—images with which she could identify. She saw beauty in every color and size in her diverse San Francisco Bay Area community. She saw style in her mother’s fashions designed in their home. When her tallness restricted her clothing choices, she created her own fashions and individual style.
Evolution of You
Yvette’s innate ability to create a polished image coupled with her talent for speaking sparked a desire to enter public service. The young adult dreamt of presenting the right image and message for the ultimate client—the entire United States of America—as the White House Press Secretary. She enthusiastically dove into political waters with an internship in the press office in the State Capital of California. When a full-time job did not avail itself, Yvette wondered if she would be a messenger for anyone.
And then Yvette received the opportunity to make a statement and quench her love for fashion at the same time. The public relations ingénue became a model and integrated style and statement with ease.
Yvette had a few local fashion gigs under her belt before she moved to Paris, the fashion capital of the world. The girl who once searched in magazines as a teen hoping to find her beauty reflected in the pages was now rocking the runway for Jean Paul Gaultier and Vivienne Westwood and knocking print campaigns for Coca Cola out of the park.
Europe was the backdrop of Yvette’s beauty epiphany. She noticed international designers in different countries fawning over what she at first thought were imperfections.
Every difference, every oddity, they colored it beautiful.
With her stay in Europe broadening her definition of beauty, Yvette returned to America with new vigor to help women—especially women of color—to refine and celebrate the differences that make them perfectly beautiful. She founded Beauty Full of Color, an image consultancy that empowers women from every shade of the color spectrum to rock their individual style their way.
She is taking her message to the streets with events at Sephora and Laura Mercier Cosmetics and with keynote speeches at Powerful Women International and Women’s Initiative for Self Employment. Women worldwide are learning how to discover their individual style with her Internet radio show, Get Your Style Right, Girl!
Yvette is also the founder of G.L.O.B.A.L artisan cosmetics INC. The brand is scheduled for launch in 2010. www.globalartisancosmetics.com
