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	<title>Beauty Full of Color</title>
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		<title>Beauty Full of Color &#8211; Finalist in the Stilleto Woman Awards</title>
		<link>http://www.beautyfullofcolor.com/2012/02/beauty-full-of-color-finalist-in-the-stilleto-woman-awards/</link>
		<comments>http://www.beautyfullofcolor.com/2012/02/beauty-full-of-color-finalist-in-the-stilleto-woman-awards/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 00:05:07 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Woman Entrepreneurs]]></category>
		<category><![CDATA[Beauty and Wellness]]></category>
		<category><![CDATA[beauty full of color]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Stiletto Woman of the Year]]></category>
		<category><![CDATA[SWIBA Award Finalist]]></category>
		<category><![CDATA[SWIBA awards]]></category>
		<category><![CDATA[Yvette Ervin]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=943</guid>
		<description><![CDATA[Being in business for ones self can sometimes bring lots highs and lows. While I&#8217;ve been a diligent little soldier, sometimes stressing and stretching myself until I&#8217;m mentally exhausted. I sometimes forget people are watching. Especially with the onset of social media. I received an email from stiletto woman media in Atlanta, Georgia. They notified[<a href="http://www.beautyfullofcolor.com/2012/02/beauty-full-of-color-finalist-in-the-stilleto-woman-awards/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>Being in business for ones self can sometimes bring lots highs and lows. While I&#8217;ve been a diligent little soldier, sometimes stressing and stretching myself until I&#8217;m mentally exhausted. I sometimes forget people are watching. Especially with the onset of social media.</p>
<p>I received an email from stiletto woman media in Atlanta, Georgia. They notified me, I made it as a finalist in a pool of 300 entries in their annual Entrepreneur of the Year initiative. At first I thought it was some sort of fluke or joke even. &#8220;This can&#8217;t be real I thought- they must be selling something.&#8221; I kind of ignored the message for about a week until a received another email, announcing the awards conference. Umm.. It took me going to the SWIBA website and a little background research for me to realize, this is the real deal. After I had a look at the competition, I really got excited!</p>
<p>Whoever entered Beauty Full of Color into the SWIBA Entrepreneur of the Year Competition, I salute you. Thank you for standing up and encouraging sister businesses to be noticed and recognized for making the world a better place. Nowadays, it&#8217;s like a little feather in my cap. Even if I don&#8217;t win, I know I have to continue sharing my mission and standing up for what I believe in.<br />
I realize more and more, it really is about the journey, not the destination.<br />
And it&#8217;s worth it!
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		<title>Are You The Total Package?</title>
		<link>http://www.beautyfullofcolor.com/2012/01/are-you-the-total-package/</link>
		<comments>http://www.beautyfullofcolor.com/2012/01/are-you-the-total-package/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 01:23:50 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[business woman]]></category>
		<category><![CDATA[hiring managers]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[judgements]]></category>
		<category><![CDATA[overweight woman and men]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[total package]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=931</guid>
		<description><![CDATA[After reading an article on cbsnews.com about how both overweight men and women earn less money than their skinnier counterparts, I was surprised; yet I wasn’t. It made me wonder what really gets into the minds of hiring managers when looking for qualified candidates. As an image specialist, I know one thing for sure; people[<a href="http://www.beautyfullofcolor.com/2012/01/are-you-the-total-package/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>After reading an article on cbsnews.com about how both overweight men and women earn less money than their skinnier counterparts, I was surprised; yet I wasn’t.</p>
<p>It made me wonder what really gets into the minds of hiring managers when looking for qualified candidates.<br />
As an image specialist, I know one thing for sure; people judge us based on what they see. Depending on their frame of reference, they make assumptions. Let me put it bluntly, “they make judgments”.<br />
You may be an expert technical writer or the best communicator on the planet but that doesn&#8217;t mean that you&#8217;ll get the coveted position you&#8217;ve been stressing over.<br />
You see, hiring managers, are after the &#8220;Total&#8221; package.</p>
<p>What exactly is the total package? It&#8217;s a combination of four basic qualifiers. Many people have two or even three and if you have all four, then you have a better chance of standing out in a crowd and winning over the competition. Check out the basics of the “Total Package.&#8221;</p>
<p>1. Skills<br />
2. Attitude<br />
3. Looks<br />
4. Manners (etiquette)</p>
<p>Once you have the “total package”, you will win the recognition and financial rewards you desire.</p>
<p>The next time you don&#8217;t get the big promotion or awarded the big contract, ask yourself, &#8221; am I the total package?&#8221;<br />
What public person has all four qualities of the “Total Package?”</p>
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		<title>It Pays to Look Good</title>
		<link>http://www.beautyfullofcolor.com/2012/01/it-pays-to-look-good/</link>
		<comments>http://www.beautyfullofcolor.com/2012/01/it-pays-to-look-good/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 23:47:31 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[yvette ervin/ Author]]></category>
		<category><![CDATA[attractiveness]]></category>
		<category><![CDATA[beauty full of color]]></category>
		<category><![CDATA[beauty is in the eyes of the beholder]]></category>
		<category><![CDATA[beauty pays]]></category>
		<category><![CDATA[Beauty Revolutionist]]></category>
		<category><![CDATA[look good]]></category>
		<category><![CDATA[pay to look good]]></category>
		<category><![CDATA[Yvette Ervin]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=911</guid>
		<description><![CDATA[Looking good pays and everyone just automatically assumes that good looking people have an edge. Exactly how much this plays a pivotal role in life is hard to describe. It’s one of those complicated subjects. Beauty is in the eyes of the beholder. Tastes and interpretations of what’s attractive is questionable. According to Daniel Hammermesh,[<a href="http://www.beautyfullofcolor.com/2012/01/it-pays-to-look-good/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>Looking good pays and everyone just automatically assumes that good looking people have an edge. Exactly how much this plays a pivotal role in life is hard to describe. It’s one of those complicated subjects.</p>
<p>Beauty is in the eyes of the beholder. Tastes and interpretations of what’s attractive is questionable. According to Daniel Hammermesh, an economics professor at the University of Texas at Austin, it matters a lot. In his book “Beauty Pays: Why attractive people are more successful”, he says not only are attractive people more successful; they earn more. “if You are not attractive, you will be penalized for that, so your best best is to look for a profession where you’re not as visible. In other words, don’t be an actress or a newscaster, rather work behind the scenes as a director or producer. Ouch! Reality is painful. You won’t get a memo that you’re not being considered for sales director because &#8230;.ah um, you’re not cute, sexy, or fine enough.</p>
<p>Secreting your firm is saying “everybody knows attractive employees sell more.”<br />
This is a form of discrimination especially when the more attractive person is paid more. The argument Hamermesh seems to give is, attractiveness tends to raise productivity. It’s definitely a hard case to prove as others would argue that it’s simply an indulgence of peoples’s tastes and preferences.<br />
I say, “don’t hate the player, hate the game.” The good news is you can definitely improve your chances of getting the coveted position or the kind of money you deserve.</p>
<p>True enough- looks are only one of manythings that effect how much we earn. Why settle. Up your game and be a contender. As the saying goes, don’t get mad, get even. Go ahead and show ’em. Accentuate your strengths! At the end of the day, we get what we get at birth and we kinds grow into our looks. It can go either way- you do have a choice in all this. The motto of this story is, work what you got! You can still be you but just a more polished version of you. If you had the choice, wouldn’t you choose the shinny new penny over the old tarnished version? It’s still only a penny but we love the way it shines!</p>
<p>Beauty is a good investment and pays in more ways than one- as long as you don’t go crazy nurturing you beauty addictions.<br />
Do you think attractive people get paid more and move up the ladder faster?</p>
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		<title>The Beauty Revolution in 2012</title>
		<link>http://www.beautyfullofcolor.com/2012/01/the-beauty-revolution-in-2012/</link>
		<comments>http://www.beautyfullofcolor.com/2012/01/the-beauty-revolution-in-2012/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 00:45:14 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[yvette ervin/ Author]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[beauty full of color]]></category>
		<category><![CDATA[beauty revolution]]></category>
		<category><![CDATA[fabulous life]]></category>
		<category><![CDATA[new year new you]]></category>
		<category><![CDATA[Yvette Ervin]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=909</guid>
		<description><![CDATA[Now that it&#8217;s finally here, 2012 is feeling pretty darn good! While the world is on fire, with cries of freedom, democracy, and financial overhaul, let&#8217;s lighten it up a little. New beginnings are suppose to be a good thing. I&#8217;m all psyched up and ready to &#8220;up my game&#8221; in expectation of great things.[<a href="http://www.beautyfullofcolor.com/2012/01/the-beauty-revolution-in-2012/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>Now that it&#8217;s finally here, 2012 is feeling pretty darn good! While the world is on fire, with cries of freedom, democracy, and financial overhaul, let&#8217;s lighten it up a little.<br />
New beginnings are suppose to be a good thing.<br />
I&#8217;m all psyched up and ready to &#8220;up my game&#8221; in expectation of great things. It&#8217;s prime-time! You know, a girls gotta look gorgeous, hot, and super confident. Where are my Beauties Full of Color?  Get off the sofa and started editing that wardrobe, book your new color and hair cut, or whatever it takes to &#8220;up your game.&#8221; I can&#8217;t stand the saying &#8220;new year, new you&#8221; but I don&#8217;t know any other way to put it.<br />
Pull it together and show the world, you&#8217;ve arrived!<br />
Here&#8217;s to a fabulous life of beauty, success, and sharp contrasts!</p>
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		<title>Black Friday-Is it good for my personal brand?</title>
		<link>http://www.beautyfullofcolor.com/2011/11/black-friday-is-it-good-for-my-personal-brand/</link>
		<comments>http://www.beautyfullofcolor.com/2011/11/black-friday-is-it-good-for-my-personal-brand/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 16:08:11 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[a good sale]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[save time and money]]></category>
		<category><![CDATA[savvy shopper]]></category>
		<category><![CDATA[Yvette Ervin Beauty Full of Color]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=848</guid>
		<description><![CDATA[I just love a good sale. Don&#8217;t you? Instead of waiting in long lines and searching for parking spaces in crowed lots. Ask yourself this? Is Black Friday good for my personal brand? What I mean is if your looking for bargains that you can use to support your kind of image. You may have[<a href="http://www.beautyfullofcolor.com/2011/11/black-friday-is-it-good-for-my-personal-brand/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>I just love a good sale.  Don&#8217;t you?  Instead of waiting in long lines and searching for parking spaces in crowed lots. Ask yourself this?  Is Black Friday good for my personal brand? What I mean is if your looking for bargains that you can use to support your kind of image.  You may have to look again. Black Friday is known to be a great for electronics and other &#8220;nifty&#8221; gadgets. Chances are, you won&#8217;t always find deals on brand name clothing, designer clothing, accessories or makeup. You won&#8217;t find great deals on gym memberships, hair salons either.  Trust me.  I&#8217;ve looked.<br />
Are you looking to find these kinds of treasures which not only make you feel good, but look great too? Timing and patience is everything.  The best strategy is search online and name specific items by name.  It will save you time and money.  Create your own Black Friday, any day of the year. Be a savvy shopper and plan your purchases.  As my mother used to say, &#8220;don&#8217;t spend all your money in one place.&#8221; </p>
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		<title>How to Dress for Thanksgiving Dinner</title>
		<link>http://www.beautyfullofcolor.com/2011/11/how-to-dress-for-thanksgiving-dinner/</link>
		<comments>http://www.beautyfullofcolor.com/2011/11/how-to-dress-for-thanksgiving-dinner/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 16:55:40 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[holiday sweaters]]></category>
		<category><![CDATA[how to dress for Thanksgiving dinner]]></category>
		<category><![CDATA[how to look chic]]></category>
		<category><![CDATA[pumpkin pie]]></category>
		<category><![CDATA[Thanksgiving Dinner]]></category>
		<category><![CDATA[tips for looking chic and comfy]]></category>
		<category><![CDATA[undulgent holiday]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=846</guid>
		<description><![CDATA[I can just imagine the delicious food awaiting you for Thanksgiving dinner. All those yummy. comforting goodies that you wouldn&#8217;t normally indulge in. It comes with the holiday season. The question is, how do you look chic and comfortable while enjoying the good food &#038; good spirits? First of all, forget those holiday sweaters. You[<a href="http://www.beautyfullofcolor.com/2011/11/how-to-dress-for-thanksgiving-dinner/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>I can just imagine the delicious food awaiting you for Thanksgiving dinner.  All those yummy. comforting goodies that you wouldn&#8217;t normally indulge in.   It comes with the holiday season. The question is, how do you look chic and comfortable while enjoying the good food &#038; good spirits?  First of all, forget those holiday sweaters.  You know&#8230;the ones with the tacky, grandma-ish holiday design.  So passe.<br />
My top 3 tips for looking chic and comfy on Thanksgiving:<br />
1. Decide whether you want to eat, drink and be merry or eat less, drink little and be more conservative in your approach to this indulgent holiday (this will determine a lot).<br />
2. If you&#8217;re like many folks, you&#8217;re going to eat anything you like today.  In this case dress with comfort in mind.  Think nice velvet jogging suits, leggings,, and other stretch garments. Dress them up a little with chic accessories like coats, scarves, earrings, and more. Don&#8217;t forget to add a little polish with natural makeup. It&#8217;s all in the details.<br />
3. If you&#8217;re approaching dinner with modesty wear something body conscious.  This will keep you in line (so to speak). Think knit dresses, tops, and jeans. Just remember, you may want to loosen your belts as the festivities get good.  The worst that can happen is, you look down and see your belly bulging.  Maybe, you&#8217;ve had one too many pieces of pumpkin pie<br />
Don&#8217;t forget to wear your spanx.  </p>
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		<title>The Weather&#8217;s Changing. Now What Do I Wear?</title>
		<link>http://www.beautyfullofcolor.com/2011/10/the-weathers-changing-now-what-do-i-wear/</link>
		<comments>http://www.beautyfullofcolor.com/2011/10/the-weathers-changing-now-what-do-i-wear/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 23:08:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fall fashion]]></category>
		<category><![CDATA[fall fashion 2011]]></category>
		<category><![CDATA[fall fashion 2011 what do I wear? sexy savvy smart fall 2011]]></category>
		<category><![CDATA[savvy. smart women]]></category>
		<category><![CDATA[sexy]]></category>
		<category><![CDATA[what do I wear"]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=836</guid>
		<description><![CDATA[Like you didn&#8217;t notice&#8230; yes the weather is getting a little colder and geez, I can&#8217;t wait for daylight savings to kick-in. In the meantime, I&#8217;m feverishly looking through my wardrobe with a feeling of part excited and part gloomy. What&#8217;s my fashion game this season?   I know I&#8217;ve seen what&#8217;s out there but my[<a href="http://www.beautyfullofcolor.com/2011/10/the-weathers-changing-now-what-do-i-wear/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>Like you didn&#8217;t notice&#8230; yes the weather is getting a little colder and geez, I can&#8217;t wait for daylight</p>
<p>savings to kick-in. In the meantime, I&#8217;m feverishly looking through my wardrobe with a feeling of part</p>
<p>excited and part gloomy. What&#8217;s my fashion game this season?   I know I&#8217;ve seen what&#8217;s out</p>
<p>there but my taste is a little eccentric at the moment.  Like most sexy, savvy, and smart girls, I like to</p>
<p>do it my way.</p>
<p>Here&#8217;s what I recommend to clients on how to suit up for fall/winter 2011-2012.</p>
<p>1. Create a vision board for inspiration.</p>
<p>2. Edit what you already have in your closet before you go out and purchase new pieces.</p>
<p>3. Create &#8220;newness.&#8221;</p>
<p>4. Select at least three key items which you &#8220;love&#8221; from the latest fashion trends.</p>
<p>5. Don&#8217;t forget to create a new signature makeup look  to add polish and sophistication.</p>
<p>6.  Feel like a million dollars because &#8220;you&#8217;re worth it.&#8221;</p>
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		<title>Only X Factor&#8217;s Top Potentials Get Star Makeovers&#8211;are you ready to add the x-factor to your mix?</title>
		<link>http://www.beautyfullofcolor.com/2011/10/only-x-factors-top-potentials-get-star-makeovers-are-you-ready-to-add-the-x-factor-to-your-mix/</link>
		<comments>http://www.beautyfullofcolor.com/2011/10/only-x-factors-top-potentials-get-star-makeovers-are-you-ready-to-add-the-x-factor-to-your-mix/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:41:03 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[x factor makeovers prime time image beauty beauty full of color]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=831</guid>
		<description><![CDATA[One day I was flipping channels and flipped into this TV show called X Factor. I did manage to get a few minutes in to understand what the show is about. I actually think it&#8217;s much more professional and so less bubble gum than American Idol. What I&#8217;m tuning into today is all the buzz[<a href="http://www.beautyfullofcolor.com/2011/10/only-x-factors-top-potentials-get-star-makeovers-are-you-ready-to-add-the-x-factor-to-your-mix/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>One day I was flipping channels and flipped into this TV show called X Factor.  I did manage to get a few minutes in  to  understand what the show is about. I actually think it&#8217;s much more professional and so less bubble gum than American Idol.<br />
What I&#8217;m tuning into today is all the buzz about the top cut and what  huge transformations are taking place. Did you say “transformations.”  </p>
<p>It sounds like the latest 17 hopefuls are getting ready for the &#8220;big time&#8221; and need a marketable look to make them credible, and likable.  Not to mention- bankable.<br />
There&#8217;s no doubt that they have talent. SO does half the country!  The point is, you can&#8217;t make it on talent alone. You&#8217;ve gotta have a polished look that sells.<br />
This is true not just in the entertainment business. This is the case in every business or line of work.</p>
<p>This is the thing that set&#8217;s apart the winners from the losers. You can have the most capable company or be  heaven sent when it comes to giving a winning presentation to top tier decision makers but you&#8217;ll never get a second chance to make the best impression.  There goes the big contract down the drain because you and your team are looking less than ready for prime tine.</p>
<p>You can have your own X-Factor kind of personal brand. You can&#8217;t be on top without it. If you&#8217;re ready for the big time, do what the top 17 contestants on the X-Factor do, get ready to sell a million CD&#8217;s, be on TV, Magazines, and see the Cha-Ching flow like water.<br />
Here are some of the before and after&#8217;s.  What&#8217;s your take on this?<br />
If you’re ready for “prime time” give me a call.
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		<title>We&#8217;re Hiring!</title>
		<link>http://www.beautyfullofcolor.com/2011/09/were-hiring/</link>
		<comments>http://www.beautyfullofcolor.com/2011/09/were-hiring/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 19:25:45 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[beauty full of color intern internship]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=824</guid>
		<description><![CDATA[Beauty Full of Color is looking for a bright, organized, and dependble intern to join our team. We simply want to give more value to our target market, through improving our social networks and other key strategies. This position is ideal for someone who is interested in the beauty/fashion industry and who wants to be[<a href="http://www.beautyfullofcolor.com/2011/09/were-hiring/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>Beauty Full of Color is looking for a bright, organized, and dependble intern to join our team.<br />
We simply want to give more value to our target market, through improving our social networks and other key strategies.  This position is ideal for someone who is interested in the beauty/fashion industry and who wants to be a part of a growing movement of women who are redefining beauty on their own terms.<br />
The position is virtual so it doesn&#8217;t matter where in the US, you live as all work will be done via the internet.  The position requires at least 10 hours per week.<br />
If you feel like you have what it takes (or know someone who does) send a cover letter outlining your interest and why you&#8217;re up for the job.  If you have skills in social networking, graphics, marketing  and writing let us know.   Must be knowledgeable in the latest software programs and feel comfortable working with photoshop and illustrator.<br />
Send your info to contact@beautyfullofcolor.com </p>
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		<title>Beauty, Influence, &amp; Power&#8211;Say it on purpose with a clear professional brand</title>
		<link>http://www.beautyfullofcolor.com/2011/09/beauty-influence-power-say-it-on-purpose-with-a-clear-professional-brand/</link>
		<comments>http://www.beautyfullofcolor.com/2011/09/beauty-influence-power-say-it-on-purpose-with-a-clear-professional-brand/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 19:42:04 +0000</pubDate>
		<dc:creator>Yvette</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[yvette ervin/ Author]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[business women]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[keynote speaker beauty]]></category>
		<category><![CDATA[power influence]]></category>
		<category><![CDATA[professional brand]]></category>
		<category><![CDATA[professional image]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[women entrepreneurs]]></category>

		<guid isPermaLink="false">http://www.beautyfullofcolor.com/?p=819</guid>
		<description><![CDATA[Now that my manuscript is finished for the book Woman Entrepreneur Extraordinaire, I feel a since of both relief and excitement. I was given the opportunity to be involved in this amazing anthology of experts who are all bring their A game to this project. Now that it&#8217;s done, I can clearly see the benefit.[<a href="http://www.beautyfullofcolor.com/2011/09/beauty-influence-power-say-it-on-purpose-with-a-clear-professional-brand/">read more</a>]]]></description>
			<content:encoded><![CDATA[<p>Now that my manuscript is finished for the book Woman Entrepreneur Extraordinaire, I feel a since of both relief and excitement. I was given the opportunity to be involved in this amazing anthology of experts who are all bring their A game to this project.<br />
Now that it&#8217;s done, I can clearly see the benefit. As a published author, this is the beginning of many pivitol steps which I will take to build my brand. I get the crazy luck of being able to work passionately helping other women to create an image which brings out their inner celebrity. I like to tell new clients, &#8220;you&#8217;re ready for prime-time and I&#8217;m going to help you look and feel like a celebrity&#8221;.</p>
<p>Because of the new book and all, I&#8217;m a little excited about translating my professional brand as a author and sought after speaker. It&#8217;s always been my dream to be able to reach more people through my books and as a key note. Now I can tell myself, &#8220;you&#8217;re ready for prime time.&#8221; I started to think about who do I get to help me with my image? Yes&#8230;I know this is what I do for a living. Think of it like this&#8212;a therapist can not give therapy to him/herself.<br />
A personal trainer usually has a personal trainer. You get the idea now?<br />
On a deeper level, I love my brand choices and have great instincts when it comes to me as well as others but sometimes two perspectives are better than one</p>
<p>I&#8217;m going to attempt take some of my own medicine and go for what I know. This is the start of a great brand and a great journey.</p>
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